El Rashidi El Mizan Confectionery S.A.E

In 1889, El Rashidi El Mizan was established in Cairo as a small family business. Today, this company proudly stands as the leading Confectionary producer in the Middle East and North Africa

Egypt (6th of October City)

www.elrashidielmizan.net

Building the Legacy from One Generation to the Next

In 1889, El Rashidi El Mizan was established in Cairo as a small family business. Today, this company proudly stands as the leading Confectionary producer in the Middle East and North Africa and is among the strongest brands in Egypt with very high consumer loyalty and awareness exceeding 90% according to marker research.

El Rashidi El Mizan has started in the Halawa and Tahina market, always providing people with innovations which have made us an embedded brand in the culture; standing for heritage, quality and Egyptian "goodness".

The delicious tastes of our indulgently healthy products have found their way into the heart of homes all over the region and our trademark has gained strong popularity among consumers from all income levels.

In Egypt, the Halawa and Tahina market is very fragmented with more than 150 producers operating in the field, each with a limited geographical reach. Today, El Rashidi El Mizan holds 60% share with the branded Halawa market and 78% of the Tahina market making us the absolute market leader in the field.

In a move to leverage 120 years of food industry expertise, El Rashidi El Mizan announces on July 2009 that it has begun production at the Middle East and North Africa most advanced jam and tomato paste factory built in our premises in 6th of October city.

The opening is part of Rashidi El-Mizan continued expansion of production as the company leverages its powerful local and regional distribution network to capture additional market share.

The company distribution network reaches 91 percent of Egypt 80-million-strong consumer market and continues to grow an export presence that already reaches 34 countries.